Pavel Samsonov

15 years of human-centered expertise in
delivering value to users and businesses.

My design practice

I lead end-to-end design across the product lifecycle for innovative solutions that help millions of customers, using data and research insights to establish both the long-term vision and valuable 0-to-1 scope.

bridging disciplines across research, data science, engineering, and product to align goals, resolve trade-offs, and deliver in Agile environments.
executive alignment through tailored narratives that demonstrate measurable business impact and frame user needs within a compelling product strategy.
UX leadership and advocacy using industry trends and emerging tools to raise the bar on process, and evolve scalable design systems across teams.
increasing velocity by resolving ambiguity through diagramming & facilitation, Lean UX methods, rapid prototyping, and tight feedback loops.

Selected work

I have a track record of identifying opportunities for innovation in ambiguous problem spaces, and setting a bar for design excellence with high fidelity visuals, information architecture, and service design.