Pavel Samsonov

Over 10 years of human-centered expertise
in delivering value to users and businesses.

Product and UX Leadership

Current role I lead product & design engagements at AWS, helping our most strategic customers innovate like Amazon. My team identifies valuable opportunities and applies user-centered methods to build the right next thing.
People and Practice I define the UX design practice and user research process for the global Innovation & Transformation organization, supporting 1000+ customer-facing specialists within AWS.
Writing and Community I use LinkedIn, X/Twitter, and Medium to stay on top of the latest ways of working, develop new practices, and provide mentorship. My work has been selected for Medium Staff Picks and featured in top publications.
Appearances I have delivered talks, panels, interviews, and Q&As for communities such as Front Conference, Productboard, Game Thinking, and BetterUX - as well as keynotes for organizations like Service.so and NASA.

Selected work