Pavel Samsonov

Product and UX Leadership

Current role I lead product & design engagements at AWS, helping our most strategic customers innovate like Amazon. My team identifies valuable opportunities and applies user-centered methods to build the right next thing.

People and Practice I define the UX design practice and user research process for the global Innovation & Transformation organization, supporting 1000+ customer-facing specialists within AWS.

Writing and Community I use LinkedIn, X/Twitter, and Medium to stay on top of the latest ways of working, develop new practices, and provide mentorship. My work has been selected for Medium Staff Picks and featured in top publications.

Appearances I have delivered talks, panels, interviews, and Q&As for communities such as Front Conference, Productboard, Game Thinking, and BetterUX - as well as keynotes for organizations like Service.so and NASA.

Selected work

Amazon Q for Business Reduced a customer's IT requests by 40% and time-to-production from months to minutes with a platform for scaling generative AI app deployment and governance.

Supplemental Insurance Reduced churn by 25% through mobile-first experience that helped job-changers retain preferential rates and avoid gaps in their insurance coverage.

Bloomberg Data License Shortened time-to-revenue of Bloomberg's Enterprise Data business by 75% with a 0-to-1 self-service product that allowed customers to access fit-for-purpose data in seconds.

Data Extraction Improved the speed of text extraction in crowd worker tasks by 60x while reducing the number of operators by 80%, through the design of an innovative interaction technique.