Pavel Samsonov

People & practice

Teams are built on shared mental models of customer value. I help business, design, and engineering find the common ground where that value lies.

Key impacts

User & business outcomes I empower the people I work with to tie back every decision to why our leadership & our customers should care. This approach increased executive buy-in for product pitches by 3x and doubled the impact on tracked customer metrics.
Design Community of Practice I helped the business understand how user research could save risky projects and pivot them towards value, and standardized a consistent team-wide approach to implementing this in practice - leading to identifying $600M in addressable market.
Product definition system I doubled design velocity with an initiative to gather and standardize an org-wide best-practice approach to customer solution framing, allowing us to focus on what made each problem unique rather than reinventing the wheel.
Remote team cohesion I pivoted the practice to fully remote facilitation during COVID-19 lockdowns, avoiding interruptions to our business while accelerating the onboarding of new joiners by 8x. Sharing and scaling each colleague's innovations kept the team connected and engaged.