People & practice
Teams are built on shared mental models of customer value. I help business, design, and engineering find the common ground where that value lies.
Cross-functional stakeholder buy-in
I help business orgs understand how user research saves risky projects, prevents waste, and accelerates the pace at which teams can deliver value. In turn, I empower my team to tie back every design decision to why our leadership & our customers should care.
2×
2× attributable impact on tracked metrics via Customer Business Outcome strategy
3×
3× more budget approvals through informing executive value cases with research
75%
75% higher Influenced Revenue per UX Design team member
2×
2× faster build-measure-learn cycles due to increased trust between collaborators
Building and scaling a remote-first design practice
I embraced fully remote collaboration by building relationships between geographically distributed team members & with other design teams across the company. Sharing best practices and scaling every designer's individual innovations kept the team connected and engaged, while increasing our impact.
8×
8× faster onboarding for new members of the design practice
2×
2× higher design velocity by gathering and standardizing best-practice approaches
10×
10× more customer interviews by up-leveling research skills across teams
5×
5× designer headcount increase as a result of consistent & visible customer impact