My writing and appearances

In addition to developing in-house design practice, I contribute to the UX and Product field at-large through a combination of articles, talks, and community engagement.

Selected writing

The techniques we use to design great products can also be turned inwards to create better ways of working. I write about how to apply those techniques on Medium. I use LinkedIn and X/Twitter to stay on top of the latest tools and techniques, develop new practices, and provide mentorship.

Promise outcomes, not features Linear roadmaps make it difficult to change course if we learn that we were wrong. Strategic roadmapping helps stakeholders understand our way forward as a series of bets with learning outcomes as well as customer value.

As a user, I don't want to A focus on delivering features is a good way to degrade the user experience. Product teams must start from customer problems rather than product problems, and set a goal to make the user do less work, rather than more.

Building is the slowest way to learn Many 0-to-1 products fail to gain product-market fit because they did not do their conceptual due diligence. The true ROI of UX design lies in using low-fidelity artifacts and decision provenance to find that fit before writing expensive code.

Qualitative data is also data The numbers you get from quantitative analysis are only as good as the questions you ask - and those questions are always determined subjectively. Unless we actively work to challenge our entrenched frames, we cede any benefit that data may have given us.

Featured appearances

I create talks and classes to reach more communities within the industry, and join discussions with experts to collaborate on finding better ways of working.

Hypothesis driven strategy I taught a Productboard masterclass on my approach to design, research, and product framed by three hypotheses, which can then be proven or disproven through the rigor of scientific method.

Content Strategy Insights I spoke to Larry Swanson about content as the backbone for software design, and the necessity of establishing your system as an effective "conversation partner" to the user.

Storyboarding for low-fidelity design Game Thinking interviewed me over my approach to scenario storyboarding in my work and why it is such a powerful tool for quickly shattering ambiguity and tightening feedback loops.

The form factor trap I ran the NASA Digital Services team through my approach to getting stakeholders to focus on outcomes and their relative value, rather than racing towards shiny outputs and familiar ideas they have seen on other websites.

Low-fidelity gives better feedback On a chat with Beyond UX Design, I discussed my approach to establishing rapid feedback loops with internal and external stakeholders using low fidelity design - saving companies months of time and hundreds of thousands of dollars.

Reconciling design with Agile In an internal conversation with the Amazon Logistics UX team, I expanded on how I approach iteration in design to let go of "time to production" as a metric of success and embrace "time to value."