My writing

Promise outcomes, not features Linear roadmaps make it difficult to change course if we learn that we were wrong. Strategic roadmapping helps stakeholders understand our way forward as a series of bets with learning outcomes as well as customer value.

As a user, I don't want to A focus on delivering features is a good way to degrade the user experience. Product teams must start from customer problems rather than product problems, and set a goal to make the user do less work, rather than more.

Building is the slowest way to learn Many 0-to-1 products fail to gain product-market fit because they did not do their conceptual due diligence. The true ROI of UX design lies in using low-fidelity artifacts and decision provenance to find that fit before writing expensive code.

Qualitative data is also data The numbers you get from quantitative analysis are only as good as the questions you ask - and those questions are always determined subjectively. Unless we actively work to challenge our entrenched frames, we cede any benefit that data may have given us.